WANT TO CLIMB THE GOOGLE SEO LADDER TO THE TOP?
Posting a regular blog on your website is a surefire way to get there. There are many Search Engine Optimisation (SEO) techniques to bump your website up the 'Google ladder' and dynamic content is certainly one of them!No matter what your business, you can write about it. Your website is your online real estate. The bigger it is, the more it will be seen. Keeping a regular blog on your website increases the number of pages your website contains, adds more keywords for Google to pick up on and encourages Google to come back and crawl your website for its index (Search Results Page).
BLOGGING IS NOT JUST FOR GOOGLE
Of course if Google can find your website, your chances of been seen by internet browsers increases. That's a worthwhile benefit right there. However, being found is not your only goal. It is also important that when you are found by website visitors, they like what they see when they visit.
Blogging about your business provides your website visitors with more content to look through and it shows your expertise in your industry, giving your more credibility and trust with your visitors. Now you have increased your chances of increasing your sales. People want to buy from businesses they can trust.
Blogging shows website visitors that your website is current, you know what you are talking about and believe in what you are selling. There are so many websites sitting on the web that are lying dormant. It can be difficult to feel comfortable purchasing anything from these websites. Put your visitors at ease by being there online. After all, you wouldn't expect to get sales from an empty shop, would you?
SO, WHAT WILL YOU BLOG (WRITE) ABOUT?
The answer to this of course depends on your industry. However, the short answer is, write what you know. Some ideas we can give in the view to covering many types of industries:
You are probably saying, '...but my website already has a product(s) and/or service(s) page with all the information included...'. That's fair enough however, you may be able to talk more about your product(s) and/or service(s) in future blog posts, display special offers you may have, or talk about any new product or service developments that may arise.
You may want to write about your experiences with some of your clients or customers. You could write about a project you took on and the journey from start to finish of the project. The benefits your client could enjoy due to the work you did for them or perhaps write about customers positive experience with a product they purchased from you.
You may have a reviews section on your website, social media and/or google business. That is not to say that you can't post some of your reviews on your blog. You may be able to tie them into Case Studies you decide to write about.
THINK QUALITY OVER QUANTITY
You may be wondering how much you should write in each blog. There is no magic number but it is recommended to write approximately 600-800 words. However, that is not set in stone. It is best to ensure that your writing is contains quality content.
Don't just write for the sake of writing. Write for Google and your website visitors - your readers. Your blogs should containe relevant content about your business, containing keywords that website browsers are likely to type into Google Search when they are looking for businesses like yours, while making sure that your content is interesting to read.
Remember: The quality of your words are not the only important thing. The quality of your spelling and punctuation is just as important. If your blogs do not read well, you will lose the attention of your readers, which will result in the potential sales you could achieve.
JAZZ UP YOUR BLOGS
It's a bit of a cliché but, 'A picture really does paint a thousand words'. Adding images to your blog posts will break up the text, making it easier for your visitors to read. Walls of text can be off-putting but adding images in create the feeling that there is not too much to read. Images will also provide you with the opportunity of adding more quality keywords into your website.
Google does not see images but does see the text included in the website explaining what an image is. This text is known as alt tags. In your website editor, when you add an image in you will also add in the alt tag to describe what your image is. That is the added keywords.
You may have your own images or if not, you can either pay for stock images online or use free stock image websites to source suitable images. Another good idea is including videos in your blog. Embed videos from YouTube that are relevant to what you are writing about.
WRITER'S BLOCK OR SHORT ON TIME?
We understand that talking about your business and putting it down in writing are very different. That's what we are here for. We can put your bullet points/notes into legible text to create a well-written blog post on your website. In addition to this, we can also transcribe audio into blogs, if it is better for your to talk about your business.
Creative writing may not be your only obstacle in running a regular blog. You may be time poor. Outsourcing your blog writing to a professional can be money well spent, saving you alot of time while your website is updated regularly. Our Content Writing Service may be just what you need to save you time and drive visitors to your website.
OK, THAT'S A WRAP
We hope this article makes sense to you and it helps you decide if you plan to run a blog on your website. It is a decision that you can only benefit from. So, if you have time and enjoy writing, then great. Go on, get started. However, if you need help or have any other questions to help you make your decision, we would be delighted to hear from you.
Writing is our passion so we would be happy to discuss our Content Writing Services with you.
At KM Media we are passionate about our work and go above and beyond for all of our clients. We have over 20 years experience designing websites, content creating and editing, Search Engine Optimisation and Digital Marketing.